TQL Stadium
Project Overview Client: FC Cincinnati
Opened: 2021
Services: Wayfinding Strategy, Signage Design, Naming Rights and Sponsorship Integration
TQL Stadium is the new permanent home for FC Cincinnati, a club that rapidly rose from inception to MLS in just three years. Located at the intersection of three urban neighborhoods, the stadium unites the city and is a new jewel in the Queen City’s crown. I worked as part of the Populous Brand Activation team that provided a comprehensive wayfinding strategy for the venue, signage design, naming rights, and partner integration in clubs and sponsored areas.
The exterior façade features over 500 LED fins that wrap around the stadium and light up in synchronized motion sequences, inspired by the momentum and energy of the club’s dedicated fan base. The design of signage and graphics continues this motif. All design elements from icons to shapes and patterns depict dynamic movement, boldness, action, and forward momentum. The signage integrates with the clean lines of the building’s architecture. Throughout the concourse, painted patterns mimic signs and murals prevalent in Cincinnati’s historic neighborhoods.
Team
Design: Nick Abele
Art Direction: Jemma Radick, Shawn Sanem
Strategy Lead: Jonathan Mugmon
Planning: Evan Davis
Construction Detailing: Leo Mangimelli
Fabricators: Paramount Co., Holthaus-Lackner Signs, Jones Sign
Work completed at Populous