Taliesin West Tourism Marketing
Project Overview
Client: Frank Lloyd Wright Foundation
Published: 2012–2013
Services: Tour Brochure design, Print & Digital Advertising, Print Collateral
On arrival, visitors receive a tour ticket color-coded to the type of tour they’re experiencing. This makes it easy for tour guides to identify their group as different types of tours often overlap. I designed the color-coded system by adapting Wright’s original color palette for Martin-Senour Paints in the 1950s.
Each ticket also features an image of a signature location unique to each tour. The tickets are printed on a coated cardstock so they can become postcard keepsakes for each visitor.