Synovus Park
Project Overview Client: Diamond Baseball Group, Columbus Clingstones
Years: 2024-2025
Services: Wayfinding Strategy, Signage Design, Experiential Brand Activation, Sponsorship Masterplan, Naming Rights and Sponsorship Activation
Columbus, Georgia welcomed professional baseball back with the relocation and rebranding of the Atlanta Braves’ AA Affiliate, now called the Columbus Clingstones. Historic Golden Park, a 100 year-old structure was restored, renovated, and reopened as Synovus Park.
While the original grandstand remains, the rest of the park is new. I led the effort to create a new signage & wayfinding system, bringing the ballpark up to code, and ensuring clear navigation through the new spaces.
We designed activations and team pageantry to celebrate the new team name and identity. We also found ways to acknowledge the 100 year history of the park and honor the legacy of baseball in Columbus. The result is creating a place that the Columbus community can be proud of for years to come.
Team
Nick Abele, Project Lead, Designer
Robert Sitek, Designer
Tiffany Zen, Planning
Leo Mangimelli, Construction Detailing
Fabricators: Identity Group, DCL
Painter: Cannon Arts