SoFi Stadium Wayfinding Improvements
Project Overview
Client: SoFi Stadium & Hollywood Park
Opened: 2025
Services: User Research, Wayfinding & Messaging Strategy, Signage Design
SoFi Stadium faced significant operational issues since its opening. I worked with the stadium operations team, the Los Angeles Rams, and Chargers to evaluate the fan experience and solve wayfinding deficiencies.
The signage design takes cues from the architectural features and sculptural forms of the structure. This makes the new signage look integral to the building.
TeamNick Abele: User Research, Signage Design
Jonathan Mugmon: Principal in Charge, Strategy
Corey Mintz: Project Management
Leo Mangimelli: Construction Detailing
Fabrication: CodeFour and Vomar
Work completed at Populous