Life Claims in the Cloud: Branding a Claims Processing Software
Project Overview Client: Polaris
Year: 2014
Life Claims in the Cloud is a software product that helps insurance companies streamline the way they process claims. I was a part of the ThoughtForm team that helped software company, Polaris, create a visual identity and brand language for their new product and bring it to market.
I worked with a team of writers and design strategists to benchmark key competitors and identify product value propositions. Our client felt it was most important to emphasize the software's ability to integrate data from many sources, its speed and efficiency, and its affordability.
I created a visual identity that expresses data integration and efficiency. I worked closely with writers to pair mark and tagline.
Team
Nick Abele, Lead Designer
John Sotirakis, Creative Director
Barbara Gordon & AmyJo Brown, Writers
Bill DeRose, Image Specialist
Work completed at ThoughtForm
Takeaway used by sales team